Open Letter to Food and Wine Bloggers from Last Night at Sonsie
You came last night to Sonsie on Newbury Street to learn about the Red White Boston app for smartphones, and I am very glad that you did.
You came to learn -- I hope that you did! -- but I have a confession.
So did I.
I came to learn about you.
More specifically, I came to learn what this app can mean to you. How it can help you. How you will use it. How you'll take its functionality and apply it to your life.
Here's what I learned.
That you are generous with your ideas and your questions.
That, once I explained what the app is meant to do, you immediately took the idea and put it into your own context.
You saw the potential of tailoring it to your own experience, whether that's getting around the North End or adding music or wanting to know the very best person to talk to in each store.
That is, perhaps, what I love most about this app. That you can personalize it. That its tools are designed to help you take this huge subject -- wine -- and make it personally relevant. That it will, ultimately, lead you to great wines in great stores all over Boston that have great stories to tell.
Thank you for helping me to crystallize this thought in my head. It will help the RWB team improve what we do. I promise.